Cover photo courtesy of Amazon Title: The Copywriter’s Handbook Author: Robert W. Bly Who should read it: Anyone looking to learn how to sell better with words Book link Key takeaways * “A copywriter is a salesperson behind a typewriter.” * Don’t focus on being original or creative. Instead focus

So many of us, over the last couple years, have been rethinking our relationship with social media and the internet at large. My own wonderings about technology have seen me dabbling into using only open source operating systems and software. But I’ve recently realized that while I appreciate open

The end of the year is a great time to look at what lies ahead. Because I prefer asking important questions over making bold predictions, I’ve lately been wondering: What will digital marketing on a post-Web2 internet look like? When people think of Web3, they likely think of the

What if Web3 isn’t an evolution but a move to something like the web’s original form? Not an arrival but a return. A regression of sorts. A devolution in the most positive context. These are some of the questions I’ve been asking about Web3 over the last

Part of succeeding in the real world is unlearning what school has taught you. This is especially true with writing. So what are some of the lessons writers need to unlearn? Forget minimum word counts. School teaches us to drag out our writing, to string audiences along as we inflate

So many of us have this habit of romanticizing great writing. We dream of the genius writers sitting alone at their desks, sipping on a cappuccino as the perfect words flow from their minds through their hands and onto the page. And so, when we sit down for our own

I started 2022 with a major career change. It was easy—all it took was applying to nearly 400 jobs in just under 3 months. 🗒️ Disclaimer: What follows is the story of the job search leading to my career change. This post is not a how-to. I do not claim

If you had to sum up in only a few sentences the WeWork debacle to someone unfamiliar with the situation, how would you do so? The following quote from The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion by Eliot Brown and Maureen Farrell would be my

“It’s like putting together a puzzle.” That’s how my buddy explained oil and gas abstracting. “Does that sound like something you’d be interested in?” Yeah, I told him. I’ll give it a shot. I still had no idea what “abstracting” and “chain of title” and “runsheet”

I entered college knowing only that I wanted to write for a living. I had accepted that I wasn’t going to support myself on the paperback royalties of novels I would never write. Technical writing sounded unimaginative, and I’m not sure my university offered such a program anyway.